This young lady won a new Cadillac yesterday.
Last August, I was at lunch with friend and client Brad Brotherton, who owns Brotherton Cadillac in Renton, WA. A few weeks earlier, he had given me an assignment to come up with some really unique ways to use social media for his dealership. He wanted to make sure the ideas not only promoted his dealership, but also helped support the numerous charities he’s involved with. I had an answer for him that day.
“Brad, let’s give away a new Cadillac on Twitter,” I said.
Long pause. Two bites of sandwich. Wash it down with a big gulp of Coke.
“I’m still listening,” he said.
In the photo above sits college student Elizabeth Miller, who’s Twitter entries into the Brotherton Cadillac Race For A Ride Charity Drive won her a 2011 Cadillac CTS. She tweeted in support of the Moyer Foundation, the winning charity in the Twitter contest. Her lucky tweet was one of tens of thousands of tweets and millions of impressions generated in support of five amazing Seattle charities and Brotherton Cadillac.
Nology Media learned a tremendous amount about social media contests during this campaign, and our incredibly hard working team had some nail biting days and weeks from October through February. In the end, all five charities obtained a measurable boost in their own social media efforts as a result of the contest.
Elizabeth walked (drove) away with an amazing new car.
And Brad Brotherton will go down in history as the first auto dealer ever to give away a new Cadillac on Twitter.
Not bad.
